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Since 1996 we are explorers who are looking for inspiration, excitement, challenges and magical moments that arouse our endless curiosity. It is in our Dutch blood. The SINNER collections all start with the inspiration we derive from personal experiences in life.

Follow your dreams just like us!

There is a SINNER in all of us, whether you like it or not. We are unique. You too. Because we believe in ourselves and our passion, we overcome almost every obstacle and let our dreams come true. We are on our way. Traveling to experiences and realizing our goals. We travel around the world for our campaigns and inspiration. Enjoy our spectacular journey. Follow your dreams just like us!

SINNER Collection

In the SINNER collection you will find everything you need to protect yourself from the elements. Warmth or cold, sun or snow, water sports or winter sports: whatever the circumstances are, with the complete collection of SINNER you will be optimal protected. Our range for the summer includes: sunglasses, sports glasses, slippers, bags, backpacks and various summer accessories. We also develop high-tech products for winter sports, such as ski / snowboard goggles, sunglasses, helmets, backpacks, hats, gloves and many accessories.

Innovation, quality and style

SINNER can be found in more than 3,000 stores around the world, including some of the best international department stores, independent shops and online stores. SINNER stands for innovation, quality, performance and style. From Amsterdam, where in the first years we were mainly active as a specialist in sports sunglasses, over the years we have grown into an international lifestyle and sports brand. And we are still growing: nowadays SINNER products are sold in more than 24 countries worldwide.

What does AS I AM mean?

Who am I? I’m not like them. I don’t need anyone else to tell me who I am. I follow my own path and make my own choices. I am who I want to be, not who others want to see. Exactly myself. Just as I am.

As I am does not mean being indifferent. It just means that I’m comfortable with being different. Comfortable with being authentic. I don’t jugde you by the way you look, act or talk. I don’t judge you by your political, sexual or religious preferences. Cause in the end: there’s a sinner in all of us.

When you are looking at me, tell me: what do you see?

I’m a SINNER. AS I AM.